The small and self-publishing industries are all agog lately over Amazon's latest--and in my opinion, very bad--business decision.
First, a little background. Many publishers have moved away from the traditional book production method of printing thousands of books at once. Instead, they use POD--Print On Demand--technology to print their books in varying sized batches, even printing one at a time to be shipped directly to customers.
Very many small presses (including mine,
Little Dozen Press), vanity presses, university presses, self-publishers, and even large publishers who want to keep their backlists in print use POD. I use
Lighting Source Inc, one of the best POD printers in existence, to print and ship my books. This is a very cost effective way for me to get my work in print and to readers, and also for me to offer publication to others.
In the past, Amazon has always listed and offered POD books for sale through their Web site, just as they do traditionally printed books. However, in the past week, they have revealed that this shall all change. You see, several years ago, Amazon acquired their own POD printer--BookSurge. And now, they have informed publishers who use POD that they can either use BookSurge to print their books or lose their ability to be sold directly from Amazon.
What does that mean for a small press like me? It means that if I want to be sold through Amazon, I must reformat my books, enter a publishing agreement with BookSurge that may cost upwards of $1000, and use an inferior printer--BookSurge does not have the quality or track record of LSI). The other option is joining Amazon's Advantage Program, which involves a huge wholesale discount and enough fees to cost me far more than it's worth.)
What do I think of that? Frankly, I think Amazon's making a big mistake. Their decision smacks of bullying. It puts severe financial pressure on publishers who use POD technology--enough pressure to potentially put some of them out of business. Amazon's stated reasons for their decision don't make a lot of sense, and they're not making themselves especially popular with the people--publishers, writers, and readers--who have made them successful.
The Amazon story was originally broken by Angela Hoy of WritersWeekly, who's doing an excellent job of tracking the whole thing here:
http://www.writersweekly.com/amazon.php.
I'll be removing my Amazon affiliate links from this blog and from my Web site, although as of this moment Little Dozen's books are still available from Amazon. A week ago I was a big fan of Amazon--not anymore.
Labels: Amazon, industry news